Getting candidates to complete one-way video interviews can be challenging. Many qualified applicants abandon the process due to poor setup or unclear expectations. Here are proven strategies to increase your response rates.
Make Clear Invitations
Your invitation email should immediately answer key questions:
- Time needed: "This takes 5-7 minutes to complete"
- Number of questions: "4 short questions about your experience"
- Deadline: "Please complete by [specific date]"
- Next steps: "We'll review within 48 hours"
Keep It Short
Limit interviews to 3-5 questions taking no more than 8 minutes total. Longer interviews see significant drop-off rates. Mix video questions with simple text questions to reduce fatigue.
Remove Technical Barriers
- Use browser-based platforms - no downloads required
- Ensure mobile compatibility
- Allow candidates to re-record answers
- Test your links before sending
Set Smart Deadlines
Give candidates 5-7 days to complete the interview. This timeframe maintains urgency while allowing flexibility for busy schedules.
Send Strategic Reminders
Set up automated reminders:
- 24 hours after sending: Friendly check-in
- 48 hours before deadline: Gentle reminder
- 24 hours before deadline: Final notice
Write a Thoughtful Thank You Message
End your interview with a personalized thank you message that sets clear expectations. Instead of generic "Thank you for your time," write something specific like: "Thank you for taking the time to tell us about your experience. We'll review all responses by [date] and contact qualified candidates within 3 business days."
Track Your Results
Monitor these key metrics:
- Email open rates
- Interview start rates
- Completion rates (aim for 60%+)
- Time from invitation to completion
Companies following these simple strategies typically see 25-50% improvement in completion rates within the first few months.